Ph.D. Candidate in Marketing (Consumer Behavior)
Ph.D. Candidate in Marketing (Consumer Behavior)
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I am a Ph.D. candidate at the Kellogg School of Management at Northwestern University.
My name is pronounced as suh-young, where suh is like su in summer.
Research Interests 🔍
Research Interests 🔍
Technology in marketing
Artificial Intelligence
AI-generated media
Consumer word of mouth
Consumer-to-consumer interaction
Education 🎓
Education 🎓
PhD in Marketing (Consumer Behavior) | Northwestern University, Evanston, IL, USA | 2025 (expected)
MS in Marketing (Consumer Behavior) | Northwestern University, Evanston, IL, USA | 2021
MSc in Industrial/Organizational and Business Psychology | University College London, London, UK | 2017
BA in Psychology, minor in Legal Studies | Northwestern University, Evanston, IL, USA | 2016
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